This blog rests on a simple idea – that we (humans) are not as rational as we think.

There are certain limits to what the mind can process at any given time, considering information, context, and time constraints. However, most of what governs us, be it in our laws and our policies, rests on the assumption that we are, in fact, well-oiled 24/7 thinking and decision-making machines.

Well, we’re not. We keep making bad, if not regretful decisions that do not  yield any benefit to us. We do things that boggle us afterwards, even if it’s our doing. On a bigger picture, we are being faced with crafted solutions that does not take into consideration that there is a gap between our disposition and the disposition that the crafters assume we have. Just think of a government or organizational solution that didn’t work because they made wrong assumptions about their target market. A more personal example would be about your exercising habits – or the lack of it.

A clear understanding of how we think and decide, depending on environment, context, and resource, will allow us, on a personal level, to avoid such pitfalls and be better off. On a more macro basis, crafting policies from this point of view will better serve the public interest.

The following entries will be dedicated to discussing the principles underlying behavioral economics, and understanding how decisions are made can help improve outcomes.

The entries are meant to encourage meaningful discourse about how we can improve productivity and life, in general. There will be critiques to existing policies, as well as suggestions on how to move forward.

This is part of the advocacy towards promoting behavioral insighting for public policy. We hope you’ll stick around and learn a thing or two moving forward.